Novu Project and Novu Cloud

Understand the difference between Novu Project and Novu Cloud

Better together

Novu Project is where the community comes together with our development teams to improve notifications for everyone. Novu Cloud is our commercial offering, and where we extend the capabilities of the Novu Project and make them accessible and consumable by all teams and businesses. Most simply, the Novu Project is how you test and experiment with notifications infrastructure, and Novu Cloud is how you press the easy button for all things notifications.

Key differences

Our goal is always provide a functional, powerful, and complete notifications infrastructure platform, whether you opt to self host or use our cloud offering. However, certain features we build into Novu Cloud are not available in the Novu Project. When this happens, it’s for several reasons:

• We rely on a paid third-party service provider
• The feature is complex and requires significant investment (read: money!) time to build and maintain
• The feature is primarily targeted at the largest and most sophisticated of use cases, and supporting these in self-hosted environments is challenging

Current matrix

Below you will find a table that outlines the best available Novu Cloud Tier, compared to the available Novu Project capabilities.

CAPABILITY	NOVU CLOUD	NOVU PROJECT
Channels supported: Email, In-app, SMS, Chat, Push	✅	✅
Notification Subscribers	Unlimited	Infratructure dependent
GUI-based workflows	Nov 2024	✅
Code-based workflows	✅	✅
Subscriber management	Nov 2024	❌
Multi-org/multi-tenancy	Q1 2025	❌
FRAMEWORK
Max Workflows	Unlimited	Infratructure dependent
Provider integrations	Unlimited	Unlimited
Activity Feed retention	Unlimited	Infratructure dependent
Digests	✅	Infratructure dependent
Workflow Step Controls	✅	✅
Translations	✅	✅
Block-based email editor	Nov 2024	Nov 2024
INBOX
Inbox component	✅	✅
User preferences component	✅	✅
Bell component	✅	✅
Notifications component	✅	✅
Inbox content component	✅	✅
Remove Novu branding	✅	✅
ACCOUNT ADMINISTRATION AND SECURITY
Max team members	Unlimited	Unlimited
Role-Based Access Control (RBAC)	Q2 2025	❌
Standard SAML authentication (Google, Github)	✅	❌
Custom SAML SSO, OIDC enterprise providers	✅	❌
Built-In authentication	✅	✅
Multi-Factor Authentication (MFA)	✅	❌
COMPLIANCE
GDPR	✅	Installation dependent
SOC 2 / ISO 27001	✅	❌
HIPAA BAA	✅	❌
Custom security reviews	✅	❌
Data Processing Agreements	Custom	❌

Unmatched flexbility

One huge advantage of working with Novu? If you opt for a paid Novu Cloud account, you can always fall back to the free tier, or migrate your notifications to a self-hosted Novu Project instance. Say goodbye to notifications risk.